Aim to tell a cohesive story that gives users a sense of the journey they’ll experience when using your app. You can create a second or third preview to highlight additional features or specific content that users might not know about. If you have multiple previews, make sure that each video shows users something new about your app. Since videos autoplay on the App Store, it’s important to get to the point quickly.
Use the first few moments of your preview to get users excited to download your app by showing them what makes your app unique.ĭevelop an outline or storyboard for each video that maps out a list of scenes you’ll need, and consider how many seconds you want to devote to each scene.
Craft messaging to explain UI transitions or features.Ĭonsider any demo content you may need to create.
